Required Qualifications: Masters / Bachelor’s degree (16 years of equivalent education) in Marketing, Corporate/Mass Communications, Business Administration, Public Administration, Economics, Commerce, Finance, Accounting or related field from HEC recognized institution.
Experience (Post qualification):
Minimum 5 years of experience, preferably in the financial sector.
Age (As of last date of submission of application)
45 years maximum.
Number of Vacancies: 01
Job Location: Karachi
Details:
Job Description:
- Play an active part in the creation of marketing strategies in order to enable the cultivation & enhancement of strong and meaningful relationships with the target audience & key media outlets.
- Align brand perception with brand identity of the organization & ensuring brand guidelines are diligently followed across organization.
- Manage and supervise ATL & BTL activities of HBFC in coordination with advertising agencies.
- Devise Annual Advertising & Publicity budget in consideration and in-line with business objectives.
- Prioritize media opportunities, making necessary coordination in organizing and preparing presentations, speeches, talking points, and other external media relations materials.
- Actively engage, cultivate and manage press relationships that ensure the coverage of business’s events, products, public announcements, etc.
- Coordinate with the Press Information Department (PID) for release of regular advertisements and print campaigns.
- Responsible for non-paid communication such as press releases, articles, clarifications & rebuttals, press events.
- Hands-on role in producing a broad range of internal employee communications for multiple mediums, including electronic, print, video, and face-to-face communications including but not limited to announcements, talking points, intranet site content, presentations etc.
- Organize and manage internal company events, including town halls.
Competencies:
- Proficient in internal/external communications, media relations, stakeholder management, with experience handling sensitive information and complex communications.
- Strong interpersonal and relationship-building skills.
- Expertise in managing social media platforms, digital communication tools, and media relations.
- A creative mindset with a passion for innovation and continuous improvement.