Dec 22, 2023 , Karachi – Nothing makes us more excited than announcing our new and refreshed corporate website. Our aesthetic transformation was important to tell the story of our exciting journey of 70 years as well as project our role as pre-eminent institution of housing finance in Pakistan.
The new website has been designed with our target audience in mind. We updated for a more personalized, elevated and user-friendly experience. We kicked the project off with a bunch of ideas, chief of which was “content should lead the way” and “design must be clean and minimal.” From text to photos, illustration and video, our aesthetic new layout keeps you in focus, gives our content the space to breathe, and engages you through the entire process.
We have designed for the digital-savvy customer of today, so reaching us shouldn’t be that difficult. You wouldn’t have to dig deep before finding what matters because we’ve prioritized putting valuable information up front first. This new look isn’t just a make-over. We’ve completely retooled to bring you a way-improved user experience that’s clean, uncluttered, and puts the content in the spotlight.
To celebrate this important milestone, a ceremony was arranged at HBFC Head Office on December 22, 2023. The ceremony was attended by senior management of the Company as well as the project teams. Mr. Imran Ahad lauded the project team especially the project managers, Ms. Komal Rizvi and Ms. Zauwia Riaz for the successful launch.